Mantle – not just for apps anymore. By bringing your Theme Store revenue into Mantle, multidisciplinary Shopify Partners can now see the entire scope of their business. Every sale and every synced in to your Mantle account so you can see your entire history with a customer across apps and themes, build segments ("who's bought my theme but not my app?") and grow your business.

Controlling and optimizing your trial experience is key to growing your app. Beyond experimenting with trial lengths, you probably want to make sure customers get the most out of their trial - the customers you successfully activate during trial are the ones who are going to stick around.

Now anyone on your team can manage trials on a customer level inside Mantle. Whether it's granting extended trials, overriding trial defaults for specific apps, or verifying their new trial is accurately reflected on their upcoming invoice, you can do it all in the same place.

Subscription data finally works the way teams actually use it. The rebuilt report gives you precise control over what you're analyzing: include or exclude plans, filter by trial status or billing provider, group by app, and save comparisons for future use. It's a faster path to answering questions like "which plans drive the most reliable revenue?" or "how do accounts using Shopify billing compare to users using Stripe billing?"

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Spend more time shipping benefits and less time shipping infrastructure. We built embeddable Hosted Billing so you can quickly deploy pricing pages and account portals that are deeply connected to your data. Take plans that you've built in Mantle - whether widely available or available to specific customers or segments - and automatically show customers every option they're eligible for. Then, reduce support debt by giving them a portal that let's them change between plans, monitor usage, and more.

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Web Analytics is the Mantle version of the situation room dashboard: drop Mantle Pixel in to your app and get the God View of everything your customers are doing right now. It's not just cool, though - this data powers decision making around customer support staffing and offers an low-integration way to track new feature adoption.

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Mantle has always cared about full funnel analytics – not just how you acquired customers, but what they did on their path to value inside the app. We've always supported definable Usage Events, but now you can get started with one line of code: Mantle Pixel with Web Analytics drops into your app, and automatically tracks customer movement from page to page. Then, use that activity data to research user behaviour, power segments, and trigger flows.

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