Shopify App Store ads can only take you so far — if you want to scale, it might be time to think bigger. In this talk, Alex Hupfer breaks down how Shopify app developers can run Google Ads effectively, including how to set up install attribution, track meaningful conversions, and stay compliant with partner terms. He shares a playbook for making low-budget campaigns work, the power of YouTube ads, and the second-order effects that can boost your App Store rank. It’s a tactical, data-driven session packed with actionable insights for app teams looking to grow beyond the App Store.