Video isn’t just for brand campaigns anymore — it’s the backbone of app marketing, onboarding, and support. In this panel discussion, Deb Mecca, Tim Peckover, and Tina Donati share how lean teams can turn simple ideas into high-performing content. They explore how to turn FAQs into scalable video assets, when to embrace a DIY approach over polished production, how to get buy-in from teammates who aren’t comfortable on camera, and which tools and workflows help small teams move fast. Whether you’re at 50 installs or 50,000, this session is a playbook for building trust and traction through video.