Andrew Le (Cleverific) breaks down one of the toughest — and most important — parts of building an app: pricing it for real growth. From good-better-best tiers to value-based pricing and usage models, Andrew shares the decade-long evolution that turned Cleverific into a high-growth app with 5+ year customer lifetimes. If you’re charging $5/month and hoping to scale, this is your wake-up call.