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How TxtCart Saved 4 Hours Monthly and Doubled Referral Revenue

TxtCart, a leading conversational SMS marketing platform, adopted Mantle Affiliates and doubled its affiliate count while saving 4+ hours monthly on affiliate operations.

Affiliate Management
TxtCart

4+

Monthly hours saved

2x

New affiliates

$131k

Referral revenue generated

The challenge

TxtCart's affiliate program was growing, but their existing solution couldn't scale effectively. The following were critical roadblocks they encountered:

  • Limited affiliate structure without variable commission options
  • Lack of customization for affiliate experiences
  • Manual payment processes consuming team resources

We went the first three years with no affiliate program, mainly because there was no clean solution for Shopify in particular. Since switching to Mantle for our affiliate program, we've nearly doubled our affiliates, generated 791 referrals, $131K in referral revenue, and paid out $25K in commissions.

Kyle Bigley, CEO and Founder

The solution

TxtCart adopted Mantle Affiliates to streamline and scale their program:

Flexible group-based commission structure

Mantle enabled TxtCart to implement a flexible, group-based commission system. This feature allows partners to create multiple commission options for different affiliate groups, with the ability to set specific commission rates for individual affiliates. By adjusting commission periods and rates, TxtCart strategically rewarded top performers with higher incentives.

Streamlined affiliate onboarding

With Mantle's integrated signup page builder, TxtCart created a professional onboarding experience that aligns with their brand identity. They crafted affiliate registration pages directly within the system, eliminating the need for custom development while maintaining complete control over messaging.

Expanded affiliate network

Our Affiliate Marketplace connected TxtCart with potential partners actively seeking opportunities in their space. This discovery tool drove significant growth in TxtCart's affiliate network without extensive manual recruitment efforts.

TxtCart's affiliate dashboard in Mantle

Global payment infrastructure

Mantle's robust Stripe integration simplified TxtCart's commission management, enabling seamless payouts to affiliates across 60+ countries. This global payment capability ensured they could recruit international promoters without payment limitations. The automated system eliminated manual processing, saving their team valuable time while ensuring timely payments to all their affiliates in a few clicks.

Mantle's payment infrastructure

Flexible program management

Mantle provided full control to TxtCart through manual overrides and assignment capabilities. This allowed them to fine-tune their program on the fly, adjusting commissions, reassigning referrals, and addressing unique situations that arise. The ability to customise their approach to each affiliate relationship created a more equitable, responsive program that drives consistent results.

The outcome

The switch to Mantle Affiliates transformed TxtCart's affiliate program:

  • Program growth: Affiliate count doubled from ~100 to 192, generating 791 referrals.
  • Revenue growth: Generated over $131k in referral revenue, and $25k in commissions paid.
  • Time savings: Mantle saved 2-4 hours monthly on program management, plus an additional few hours via streamlined payouts.

Mantle is a great centralised tool for CX, email marketing, and affiliate management. The financial features are my favourite part. Out of all the tools I've tried over the years that are trying to solve this problem, nothing came close to Mantle.

Kyle Bigley, CEO and Founder

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