How to act on this metric:

• If MRR is flat → review acquisition channels and campaigns.
• If MRR is down → investigate churn and downgrades.
• If MRR is up → double down on what’s working (pricing, campaigns, new tiers).

How to act on this metric:

• If ARR is below target → adjust sales pipeline or spending to realign.
• If ARR is on target → track progress vs fundraising or board expectations.
• If ARR is ahead → leverage momentum in investor discussions.

How to act on this metric:

• If low → invest in Customer Success and account growth playbooks.
• If high → identify repeatable upsell/cross-sell motions and product opportunities.

How to act on this metric:

• If negative → prioritize churn reduction before scaling sales.
• If positive but inconsistent → check for seasonality or one-off spikes.
• If consistently positive → plan predictable scaling.

How to act on this metric:

• If declining → investigate churn, pricing, or market conditions.
• If accelerating → scale successful acquisition channels.
• If volatile → identify and smooth out seasonal patterns.

How to act on this metric:

• If growing → validate that growth is profitable and sustainable.
• If flat → focus on expansion revenue and new customer acquisition.
• If declining → investigate market conditions and competitive pressures.

How to act on this metric:

• If low → consider pricing increases or feature upgrades.
• If high → validate customer satisfaction and retention.
• If declining → investigate downgrades or competitive pressure.

How to act on this metric:

• If high → conduct churn surveys and fix common pain points.
• If low → focus on acquisition and expansion.

How to act on this metric:

• If < 100% → plug churn and improve value delivery.
• If ≥ 100% → highlight in fundraising and sales materials.

How to act on this metric:

• If high → investigate onboarding, support, and product-market fit.
• If low → invest in acquisition and expansion.

How to act on this metric:

• If low → strengthen value proposition for SMBs or long-tail accounts.
• If high → use as proof point for reliability and product fit.

How to act on this metric:

• If negative → expansion revenue exceeds churn; strong growth foundation.
• If positive but low → focus on reducing churn while maintaining expansion.
• If high → prioritize churn reduction before scaling acquisition.

How to act on this metric:

• If negative → customers are adding more subscriptions; strong expansion.
• If low → maintain current retention strategies.
• If high → investigate subscription-specific churn drivers.

How to act on this metric:

• If negative → referral program is driving net customer growth.
• If low → maintain current customer success and referral programs.
• If high → focus on improving customer satisfaction and referral incentives.

How to act on this metric:

• If high → cut low-ROI channels and optimize conversion funnel.
• If low → test scaling acquisition budget.

How to act on this metric:

• If low → improve retention or pricing.
• If high → use to justify higher CAC or more aggressive acquisition.

How to act on this metric:

• If < 2:1 → acquisition is too expensive; cut costs or improve retention.
• If ≥ 3:1 → acquisition spend is efficient.
• If > 5:1 → potentially under-investing in growth.

How to act on this metric:

• If > 12 months → reduce CAC or improve early monetization (annual contracts, upfront billing).
• If < 12 months → consider scaling acquisition spend.

How to act on this metric:

• If < 70% → reduce infra or support costs, revisit pricing.
• If ≥ 80% → strong efficiency, track ongoing.

How to act on this metric:

• If high → cut discretionary spend or slow hiring.
• If low → balance with growth goals; some burn is expected.

How to act on this metric:

• If < 12 months → start fundraising or reduce burn.
• If ≥ 18 months → plan for growth milestones before next raise.

How to act on this metric:

• If < 40 → rebalance growth vs profitability strategy.
• If ≥ 40 → strong investor signal.

How to act on this metric:

• If < 2:1 → churn is too high relative to growth; focus on retention.
• If 2-4:1 → moderate efficiency; balance growth and retention efforts.
• If > 4:1 → strong growth efficiency; consider scaling acquisition.

How to act on this metric:

• If low → revisit product’s engagement loops and stickiness.
• If high → promote usage case studies in marketing.

How to act on this metric:

• If low → improve onboarding, guided flows, or CS outreach.
• If high → scale acquisition confidently.

How to act on this metric:

• If low → increase in-app education or sunset unused features.
• If high → build on adoption patterns to guide roadmap.

How to act on this metric:

• If many accounts are "red" → prioritize outreach and support interventions.
• If most accounts are "green" → focus on upsell and expansion opportunities.

How to act on this metric:

• If low → investigate pain points and improve customer experience.
• If high → leverage testimonials and case studies for marketing.
• If declining → review recent changes and customer feedback.

How to act on this metric:

• If high → simplify workflows and improve product usability.
• If low → maintain current experience and consider advanced features.
• If increasing → investigate recent UI/UX changes or feature additions.

How to act on this metric:

• If high → prioritize roadmap based on common requests.
• If low → customers may be disengaged or product meets needs well.
• If increasing → consider expanding product capabilities or integrations.

How to act on this metric:

• If volume high + resolution slow → improve documentation and support processes.
• If volume low + resolution fast → strong product usability and support.
• If volume increasing → investigate product issues or onboarding gaps.