Customers
Your Customer page provides a comprehensive overview of your customers across all apps within your organization, offering a consolidated view distinct from the app-specific customer pages.
Tailor your customer management with filters and categorization based on criteria like subscription plans, billing cycles, and LTV.
Quick-select options for different customer statuses streamline your user base analysis, aiding in strategic decisions for upselling, churn reduction, and demographic assessments.
Customer insights
The Customer insights page offers a dynamic, modular table setup, enabling in-depth, customizable analysis of your customers.
Tailor tables to display essential metrics such as:
Customer Lifetime Value
The total revenue a business can expect from a single customer account throughout the business relationship.
| CLV metrics | Description |
|---|---|
| Average | The mean value of the total net profit attributed to a customer over time. |
| Total | The sum of all lifetime values from all customers. |
| Minimum | The lowest lifetime value recorded for an individual customer. |
| Maximum | The highest lifetime value recorded for an individual customer. |
Average Monthly Revenue (AMR)
The average revenue that a company generates per month.
| AMR metrics | Description |
|---|---|
| Average | The mean revenue generated per month across all customers. |
| Total | The sum of monthly revenue figures across all customers. |
| Minimum | The lowest amount of monthly revenue generated from a customer. |
| Maximum | The highest amount of monthly revenue generated from a customer. |
Time to uninstall (TTU)
The duration between when a user installs an application and when they decide to uninstall it.
| TTU metrics | Description |
|---|---|
| Average | The average amount of time before a customer uninstalls the app. |
| Total | The total sum of time accumulated from all uninstalls. |
| Minimum | The shortest time recorded before an uninstall. |
| Maximum | The longest time recorded before an uninstall. |
Pivot tables
Utilize pivot tables to delve into customer segments, revealing nuanced insights into your business.
| Pivot options | Description |
|---|---|
| App | Segment data by the specific app used. |
| App plan | Organize data by the subscribed app plan. |
| App plan Name | Categorize data based on the name of the app plan. |
| Shopify plan | Filter data by the type of Shopify plan. |
| Paying | Divide data between paying and non-paying users. |
| Tags | Sort data by custom tags applied to users. |
| Review rating | Break down data by the review ratings given. |
| Industry | Group data by the industry classification of users. |
| Country | Arrange data by the user’s country. |
| Uninstall reason | Detail data by the reasons users have uninstalled. |
Traffic source
Insights into where your visitors come from, including the specific websites, the type of medium they used, and the search terms that brought them to your site.
| Traffic source options | Description |
|---|---|
| Source | The origin from which traffic originates. |
| Medium | The channel through which the traffic is delivered. |
| Language | The language settings of the traffic source. |
| Search term | Keywords that users searched for to find the page. |
| Referrer site | The website from which the traffic was referred. |
| Page type | The category of the page that received the traffic. |
Installation and uninstallation data
The dates users have installed and subsequently uninstalled an app.
| Installation options | Description |
|---|---|
| Installed on | |
| Day | The specific day the app was installed. |
| Month | The month in which the app was installed. |
| Year | The year during which the app installation occurred. |
| Uninstallation options | Description |
|---|---|
| Uninstalled on | |
| Day | The specific day the app was uninstalled. |
| Month | The month in which the app was uninstalled. |
| Year | The year during which the app uninstallation occurred. |
Custom fields
Enhance your customer profiles with customizable fields. Integrate essential details using various data types—text, numerical values, checkboxes, or custom JSON.
Input custom fields manually to capture key information, then effortlessly retrieve this data through Mantle’s API, streamlining your customer insights process.
For instance, by adding a “traffic source” custom field, you can systematically record and attribute the origin of each customer, enriching your analytics and insight strategies.
To add custom fields simply click on Customers, then Custom fields on the app navigation menu:
Choose the type of custom field you wish to create and input the relevant details:
Once you’ve added your custom field, navigate to Customers, select a customer and you’ll see the field as an attribute under Customer fields:
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