Subscriptions

The subscriptions report provides a comprehensive view of your app’s subscription metrics. Using this report, you will get a breakdown of:

1. Active subscriptions: the current number of active subscriptions for a specific app, and how it changes over time.
2. ARPU: the average revenue per user, which is calculated by dividing MRR by the number of active subscriptions for a specific point in time.
3. LTV: the lifetime value of a customer, which is calculated by dividing your apps ARPU by your subscription churn rate.

In general, you will want all three metrics increasing over time. More customers who pay you more money over time, for longer periods of time is a great indicator of your app’s overall financial health.

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