Mantle for Marketers

Marketers have the most fun job in the company, seriously. You get to blend creativity with numbers, storytelling with strategy. It’s a unique seat where something as small as changing an ad creative or tweaking a headline can impact a key business metric. Isn’t that exciting?

But let’s get real, growing your Shopify App cannot be based on vibes and loud campaigns. Your instincts might spark ideas, but scaling takes precision. You need to know exactly what’s performing, where the impact lies, and how to turn insights into action.

So, what’s holding most marketing teams back today?

• Siloed data: Your install and event data lives in GA, but LTV is in a completely different internal dashboard. Attribution is murky and nobody has the full picture.
• Channel-level insights, but no holistic view: You know how Meta is performing. You know how your Shopify ads are doing. But how do these fit into the full pie of your growth engine? You’re spending, but not seeing the compounded effect (or lack of it).
• No place for full-funnel tracking: From the moment someone searches for a keyword on the App Store to them becoming a power user or churning, the path is virtually invisible. You’re stuck optimising top-of-funnel without knowing what happens downstream.
• You can’t develop your ideal customer profile (ICP): You don’t have enough consolidated data to know who your best customers really are. So you keep running broad campaigns, hoping something sticks, instead of doubling down on high-fit users.
• Referral Attribution and Management are Clunky: Word of mouth is gold in our ecosystem but managing it shouldn’t feel like a group project from 2008. Spreadsheets, manual processes, and spending hours making PayPal payments make it impossible to scale.
• Events are great but what happens after the booth closes? – You meet dozens of people. Shake hands. Swap intros. But are those partners actually making meaningful referrals and helping you grow the business?

We hear you.

Mantle is built for marketers.

We’re on a mission to make your data work for you by giving you a unified view of your most important business metrics so you’re not wrangling five dashboards before your 9 a.m. standup.

No more guessing which campaigns are working. No more channel-level blind spots. Just clear insights and full-funnel visibility. With one source of truth, you can make faster, and smarter decisions across ads, creatives, partnerships, and more.

Make the shift and focus on what you do best: making bold creative moves, testing new ideas, and growing your app with confidence, backed by your numbers.

Ready to see how? Let’s dive in.