Managing customers

Understanding your customers and leveraging that understanding to grow is essential to your app’s success.

Mantle’s Customers view makes this easy by bringing together all your customer data in one place, helping you make informed decisions about acquisition, retention, and growth.

The power of the customer view

Your Customer view is more than just a list - it’s a command center for your entire customer strategy:

• See everything in one place: All your customer data across apps, including subscription details, usage patterns, and engagement history
• Create actionable segments: Build powerful customer groups based on status, plan type, value, and behavior
• Drive targeted communication: Send the right message to the right customers at the right time using Mantle Email to boost conversions and reduce churn
• Automate customer journeys: Connect customer data to Mantle Flows for powerful automated workflows
• Spot opportunities instantly: Identify upgrade candidates and at-risk customers with clear visual indicators

With this complete view of your customer base, you’re not just tracking metrics - you’re uncovering opportunities to grow your business.

Key capabilities

The Customers section includes essential tools that transform how you manage your customer relationships:

• Unified customer view: See all your customers across apps in one consolidated dashboard
• Powerful segmentation: Create custom segments based on various criteria to better understand your customer base
• Custom fields: Add structured metadata to capture important customer information
• Contact management: Track multiple points of contact at each customer’s business
• Customer timeline: View historical data including installs, uninstalls, reviews, and more
• Tagging and notes: Add context and organization to your customer records

Customer tracking

Mantle automatically monitors your customers throughout their journey with your app. By tracking key status changes and interactions, you can quickly identify which customers need attention and where growth opportunities exist.

Understanding these customer statuses is fundamental to effective segmentation and targeted communication. You’ll be able to create powerful filtering rules based on where customers are in their lifecycle, allowing you to deliver exactly the right message at the right time.

Driving results with customer data

Turn your customer insights into measurable growth:

Targeted campaigns

Send the right messages to the right customers:

• Convert free users to paid with targeted upgrade offers
• Bring back uninstalled customers with personalized re-engagement campaigns
• Guide new customers through their first week with educational content

Automated workflows

Let Mantle handle routine customer interactions:

• Trigger personalized onboarding when new customers install
• Send renewal reminders at just the right time
• Alert your team instantly when VIP customers need attention

Measuring success

See the impact of your customer strategies:

• Compare conversion rates between different customer segments
• Track improvements in lifetime value after targeted campaigns
• Measure retention improvements from your customer initiatives

The best part? All of these capabilities work together in one integrated platform, making it easy to turn customer data into business growth.

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