Usage metrics

While raw events tell you what’s happening in your app, Usage Metrics transform that data into meaningful insights about how customers engage with your product and the value it delivers. Think of Usage Metrics as your customized lens for understanding what matters most - whether that’s tracking feature adoption, measuring business impact, or monitoring customer health.

What makes this report different

Most analytics tools overwhelm you with data points, making it hard to separate signal from noise. Usage Metrics let you define exactly what success looks like for your app, then track it systematically across your customer base. Instead of wondering if customers are getting value, you’ll have clear indicators based on the metrics that matter for your specific use case.

Report components

Customer usage overview

The main report presents a comprehensive view of how different customers engage with your metrics:

Track engagement across multiple time windows - from the last 24 hours to all-time usage
Compare activity levels between customers to identify power users and potential champions
Spot usage patterns that indicate strong product-market fit
Identify customers who might need additional support or attention

The tabular format makes it easy to sort and filter by usage levels, helping you quickly identify both your most engaged customers and those who might need attention.

Individual customer insights

When you dive into a customer’s profile, each metric comes alive with trend visualizations that reveal:

Usage patterns over time through intuitive area charts
Period-over-period comparisons to track growth or decline
Clear indicators of current engagement levels
Historical context for understanding customer behavior

These detailed views transform abstract numbers into actionable insights about individual customer health and engagement.

Understanding your metrics

Usage metrics typically fall into three main categories, each telling a different part of your app’s story:

Engagement metrics

These metrics reveal how actively customers use your app:

Session counts show regular usage patterns
Feature adoption rates track product engagement
Action completions measure ongoing activity
Interface interactions indicate user comfort level

Tracking engagement helps you understand which customers are making your app part of their daily workflow and who might need additional support or guidance.

Value metrics

These metrics demonstrate the concrete impact your app delivers:

Revenue influenced shows direct business impact
Resources saved measures efficiency gains
Tasks automated quantifies time savings
Goals achieved tracks customer success

Value metrics help prove your app’s ROI and identify customers receiving exceptional results who might make great case studies or references.

Health indicators

These metrics help predict and prevent potential issues:

Error rates flag technical problems
Usage trends spot potential churn risks
Feature utilization reveals adoption barriers
Performance metrics track system health

Health indicators let you proactively address concerns before they affect customer satisfaction or retention.

Making the most of usage metrics

Smart analysis

Get more value from your metrics by:

Comparing usage patterns across different customer segments to understand what drives success
Tracking metric trends alongside other customer data to build complete health profiles
Using multiple time windows to separate temporary changes from lasting patterns
Identifying correlation between different metrics to understand cause and effect

Pro tips

Level up your metric analysis with these proven strategies:

Start with metrics that directly connect to customer value - measuring impact is more important than counting clicks
Use segments to understand how different types of customers engage with your app
Track both leading indicators (like feature adoption) and lagging indicators (like business impact)
Look for patterns in your most successful customers to guide product development and customer success strategies

Remember: The most valuable metrics are those that align with your app’s unique value proposition. Whether you’re measuring direct business impact, tracking feature adoption, or monitoring customer health, Usage Metrics help you focus on the signals that matter most for your specific use case.

Ready to set up your own usage metrics? Check out our usage events integration guide to get started. Once you’re tracking events, you can configure metrics that transform that raw data into meaningful insights about your customers’ success.

Need help deciding which metrics to track or how to interpret your usage data? Our team is here to help you turn customer behavior into actionable insights.