Usage charge trends

Want to understand how your usage-based revenue is distributed across customers? The Usage Charge Trends report shows you exactly where your usage charges are coming from and how they’re changing over time. You’ll see your highest-value customers, spot growing revenue streams, and identify changes in usage-based billing patterns – all in one place.

Report components

The report combines high-level insights and detailed data to give you the full picture of your usage-based revenue. Let’s look at what you’ll find here.

Top 20 visualization

When revenue comes from usage charges, knowing where most of it comes from is pretty important. The bar chart at the top gives you an immediate sense of how your usage revenue is distributed across your biggest customers and how they compare to each other.

Customer ranking: See exactly who’s generating the most usage-based revenue
Revenue distribution: Understand how concentrated your usage charges are
Relative scale: Quickly spot the difference between your largest and smallest top customers

Usage history table

Sometimes you need to dig deeper than just “who’s biggest right now.” The history table lets you track how things change over time, whether you’re looking at last week or last year.

Multiple time periods: Compare 7-day, 30-day, 90-day, and 365-day windows
Previous period comparison: See how current usage compares to the last period
Percentage changes: Spot significant shifts in billing patterns at a glance

Understanding your numbers

The real magic of this report isn’t just in seeing the numbers - it’s in understanding what they mean for your business. Let’s break down how to read these trends.

Time period comparisons

Different time windows tell different stories about your usage-based revenue. Each one helps you make better decisions about your business.

7-day view: Perfect for catching sudden changes while they’re fresh. Think of it as your early warning system.
30-day view: Great for spotting real trends forming. Is that spike in usage charges the start of something bigger?
90-day view: Helps smooth out the noise. This is where you see if changes are really sticking.
365-day view: Your window into seasonal patterns and long-term growth. Invaluable for planning and forecasting.

Growth indicators

Changes in usage charges don’t just happen randomly - they usually tell you something important about your customers and your business.

Rising charges: Often signal business growth or increased adoption. Time to think about whether their current plan still makes sense.
Declining charges: Could mean anything from seasonal dips to potential problems. Worth keeping an eye on.
Seasonal patterns: Understanding these helps you plan better and avoid false alarms when usage naturally dips.

Making the most of this report

Customer success management

Running an app with usage-based billing means keeping a close eye on how your customers are growing (or sometimes shrinking). Changes in usage charges can tell you a lot about what’s happening with a customer long before they reach out - or churn. This report helps you spot those signals early, making it easier to jump in at just the right time.

Monitor your highest-value customers: These are the accounts bringing in the most usage revenue - make sure they’re happy with their billing setup and getting the attention they deserve.
Watch for declining patterns: When usage charges start dropping, it’s usually better to know sooner rather than later. A quick check-in might be all it takes to keep things on track.
Identify growth opportunities: Some customers just keep growing their usage month after month. These are perfect chances to chat about plans and make sure their billing structure still makes sense.

Business planning

Looking ahead is always tricky with usage-based revenue - but having the right data makes it a lot easier. This report gives you both the big picture and the details you need to plan smart.

Short-term planning: Use recent trends to guide your week-to-week priorities and spot any immediate issues.
Quarterly forecasting: The 90-day view helps set realistic targets based on actual usage patterns.
Annual strategy: Year-over-year comparisons are gold for making decisions about pricing and revenue goals.

Revenue analysis

Understanding usage patterns is key to growing your revenue sustainably. This report helps you spot both opportunities and potential risks before they become obvious.

Track lifetime value: See how usage charges grow over time for different types of customers.
Assess revenue concentration: Know if you’re depending too much on a handful of big customers.
Spot growth patterns: Identify what healthy usage charge growth looks like for your business.

Pro tips

Getting the most out of this report is all about making it part of your routine. Here’s how to use it effectively:

Regular reviews: Make checking your Top 20 list a habit - these customers are too important to ignore.
Smart searching: Use the search to quickly check up on specific customers you’re working with.
Pattern recognition: The more you watch how usage charges change over time, the better you’ll get at spotting both opportunities and potential issues early.

Need help getting more from your usage charge analysis? We’re here to help you turn these insights into action.