Usage events

The most important parts of your app’s story unfold after installation. Usage events capture this narrative by tracking every meaningful interaction customers have with your app - from their first feature discovery to their thousandth successful operation. While basic analytics tell you who installed, usage events show you exactly how customers are finding value and where they might need help.

Think of it as upgrading your entire understanding of your app’s performance. When you know precisely how customers interact with features, every decision becomes clearer - from product development to customer success strategies.

Why behavioral data matters

Understanding real customer behavior transforms how you run your app business. Usage events turn abstract concepts like “customer success” into concrete data points that guide smart decisions. Here’s how this plays out across your organization:

Guide product development with real data Without behavioral data, product decisions often rely more on instinct than evidence. Usage events change this by showing you:

Which features actually drive retention - spot the tools your successful customers can’t live without
Where users consistently get stuck - identify and fix friction points before they impact growth
Error patterns that deserve attention - prioritize fixes based on their real impact on customers
How UI changes perform - measure improvements with actual usage data instead of guessing
Which features resonate with different customer segments - build for your real audience

Transform customer success from reactive to proactive Instead of waiting for support tickets, usage patterns help you spot opportunities and risks early:

Catch adoption issues while there’s still time to help
Build better onboarding by learning from your most successful customers
Identify power users who could become valuable advocates
Track feature discovery to ensure customers find your best tools
Monitor usage health to prevent churn before it happens

Make better business decisions Replace hunches with data-driven decisions that drive growth:

Design pricing tiers based on how customers actually use your app
Spot opportunities for premium features by watching usage patterns
Understand which customer segments get the most value from your app
Track usage-based billing accurately and fairly
Measure the real return on your development investments

Getting started with events

Understanding how customers use your app requires capturing both what they do in your interface and what happens behind the scenes. Mantle makes this comprehensive tracking possible through two complementary approaches, each revealing different aspects of customer behavior and value delivery.

Frontend events: The quick start

Your app’s interface is where customers first discover value. Frontend tracking through our lightweight pixel reveals not just what features customers find, but how they navigate your app’s capabilities:

Navigation patterns Understanding how customers move through your app helps you optimize their journey to value:

Page view sequences show natural user flows - spot where customers go after key actions
Time-on-page metrics reveal feature engagement - identify which tools hold attention
Entry and exit points map discovery patterns - optimize critical first impressions
Search and filter usage exposes user intent - understand what customers really want
Menu interaction patterns show feature findability - improve your information architecture

Interface engagement Beyond basic navigation, seeing how customers interact with specific features guides product decisions:

Button clicks reveal feature discovery - track which capabilities attract attention
Form interactions highlight completion barriers - identify where customers need help
Modal and popup engagement shows content effectiveness - optimize your messaging
Error encounters pinpoint frustration points - fix issues before they impact retention
Configuration changes track customization patterns - understand how customers adapt your app

[Learn how to add the Mantle pixel]

Backend events: The complete picture

While frontend events show merchant interactions with your interface, backend events tell the story of what’s actually happening in your app - both when merchants actively use features and when your app is quietly working in the background. These server-side metrics help you understand if things are working, what’s being accomplished, and how much value is being delivered.

Core feature usage Your app creates data in two key ways:

When merchants do things in your app - like setting up rules or adjusting settings
When your app does its job - like running those rules or getting views on the storefront. Tracking both helps you understand not just if features are being used, but how well they’re performing and what impact they’re having.

Making sense of results Beyond just tracking events, you’ll want to understand:

How often things are happening
Which features are delivering the most value
Where automated processes are succeeding
When manual operations might need adjustment
How changes and optimizations impact outcomes

[Get started with our SDK]

💡 Segment users Already have Segment implemented? [Connect it directly to Mantle] to start receiving usage events through your existing tracking setup.

Understanding your events

The data you collect becomes truly valuable when you can spot patterns and act on them. Mantle’s Usage Events report transforms raw event data into clear, actionable insights:

The visualization

The main chart tells your usage story through intuitive visuals:

A purple filled area shows current period events
A dotted trend line compares to your previous period
Clear period-over-period change indicators
Total event volume for quick health checks
Customizable date ranges for flexible analysis

Analysis tools

Turn raw event data into actionable insights with powerful analysis options:

Event analysis methods Each analysis method reveals different aspects of customer behavior:

Count occurrences to understand feature popularity and overall engagement
Measure unique customers to separate power users from occasional visitors
Sum values to track revenue impact or resource consumption
Filter by action type to focus on specific user workflows
Combine methods to build rich pictures of customer behavior

Customer segmentation Move beyond aggregate data to understand specific customer groups:

Individual customer lookups provide crucial context for support interactions
Segment analysis reveals how different customer types engage with your app
Comparative analysis helps identify what makes some customers more successful
Track adoption patterns across different customer types
Identify the behaviors that indicate customer success

Visualization options Choose the view that best tells your story:

Line charts track trends over time
Column views compare discrete periods
Stacked visualizations show composition
Save views for regular monitoring

🔑 Pro tip: From saved views to metrics Finding yourself checking the same filtered view regularly? Consider creating a usage metric instead. While saved views live in this report, usage metrics power features across Mantle - from customer profiles to automated workflows. [Learn more about Usage Metrics]

Taking action on insights

Usage events become truly valuable when they drive decisions. Here’s how different teams can leverage this data:

Product development Let real usage patterns guide your roadmap:

Track feature adoption to guide future investment
Study user workflows to improve experiences
Prioritize fixes based on customer impact
Optimize performance based on actual usage
Validate changes with concrete metrics

Customer success Transform data into proactive support:

Improve onboarding with proven paths
Spot churn risks through usage changes
Guide targeted outreach efforts
Enable data-driven support
Power personalized communication

Business strategy Build your business on evidence:

Design pricing tiers around usage patterns
Guide feature investment decisions
Identify market opportunities
Shape partnership strategies
Plan infrastructure needs

Beyond basic tracking

Getting events flowing is just the beginning. Once you’re tracking behavior, you unlock powerful capabilities across Mantle:

Usage metrics Transform raw events into meaningful KPIs that power your entire platform:

Track success at both customer and app levels
Enable usage-based billing with accurate data
Drive automated workflows based on behavior
Power targeted customer communications
Guide business decisions with real metrics

Workflow automation Put your usage data to work:

Trigger actions based on customer behavior
Automate timely communications
Flag accounts needing attention
Update customer attributes automatically
Sync data across your stack

Advanced analytics Dig deeper into customer behavior:

Build sophisticated funnel analysis
Create behavioral cohorts
Track adoption over time
Measure feature impact
Analyze customer journeys

Ready to understand what your customers are really doing? Start with our [integration guides] to get events flowing, then explore [Usage Metrics] to transform those events into actionable insights across your business.

Need help figuring out what to track? Our team is here to help you capture the right data to drive growth.