Plans

Your pricing strategy is one of your most powerful tools for business growth. The Plans report helps you understand exactly how each pricing tier performs, from initial customer interest through conversion and lifetime value. Whether you’re fine-tuning your pricing structure or measuring the success of recent changes, you’ll find clear answers about how your plans drive business value.

What makes this report different

While the Shopify Partner Dashboard shows basic subscription counts, Plans reporting connects you to the complete story of how your pricing tiers perform. You’ll see not just how many customers are on each plan, but how those plans contribute to both immediate revenue and long-term customer value. Even better, you can track trial performance and conversion patterns to spot opportunities for optimization before they impact your bottom line.

Report components

Plans overview

The main view gives you a complete picture of your pricing structure through two key perspectives:

• A comprehensive list of all your plans, organized by availability status:
  • Public plans available to everyone in your app store listing
  • Hidden plans for special offers or automated workflows
  • Custom plans designed for specific customers
  • Archived plans that are no longer offered but might still have active subscribers
• Key metrics for each plan:
  • Current subscriber count - your active customer base
  • Active trials - potential future conversions
  • MRR - predictable monthly revenue
  • Total earnings - historical plan performance
  • Average customer LTV - the bigger picture of customer value

Plan activity view

Clicking into any plan reveals detailed performance metrics and real-time activity tracking:

• Performance at a glance:
  • Subscriber count and trial numbers
  • Current MRR and all-time revenue
  • Detailed subscriber list with individual customer values
  • Real-time event feed showing trials, conversions, and plan changes

This combination of metrics and activity helps you understand both the current state and future potential of each pricing tier.

Understanding your numbers

Availability and status

Plan availability isn’t just about what’s visible in your app store - it’s about how you strategically deploy different pricing options:

• Public plans form the foundation of your pricing strategy
• Hidden plans support promotional campaigns and targeted offers
• Custom plans help you meet unique customer needs
• Archived plans maintain historical data while keeping your active offerings clean

Value metrics

Each plan tells multiple stories about customer value:

• MRR shows predictable monthly revenue from current subscribers
• Total earnings reveal historical plan performance
• Average LTV provides context about the types of customers each plan attracts
• Trial counts help forecast potential revenue growth

Making the most of this report

Strategic analysis

Use Plans reporting to guide your pricing strategy:

• Compare performance across different tiers to identify your most effective price points
• Track trial conversion rates to optimize your free trial strategy
• Monitor customer movement between plans to understand upgrade patterns
• Use LTV insights to identify which plans attract your most valuable customers

Day-to-day monitoring

Keep your finger on the pulse of plan performance:

• Watch trial starts and conversions to measure marketing effectiveness
• Track plan changes to understand customer growth patterns
• Monitor new subscriptions to spot emerging trends
• Use the activity feed to stay informed about customer movements

Pro tips

Level up your plan analysis:

• Review both individual plan metrics and overall pricing tier effectiveness
• Consider trial performance alongside conversion rates when evaluating plan success
• Use LTV insights to inform decisions about new pricing tiers or adjustments
• Keep an eye on both immediate revenue and long-term customer value signals

Remember: Understanding how your plans perform helps you build pricing strategies that work for both your business and your customers. Need help making sense of your plan performance data? Our team is here to help you turn these insights into action.