Strategic Bundling: Grow Faster with Tactical App Pairings

Are you a Shopify Developer with a suite of apps?

You’re leaving massive revenue on the table if you’re not actively cross-selling customers on your apps. The proposition is simple:

1. Seamless Experience for Merchants:

   If a merchant uses multiple apps from you, their store runs smoother. They don’t have to stress over compatibility issues because it’s part of one ecosystem - yours.

2. You’ve Already Built Trust:

   They trust you with one app. You’re already in. Leverage the warm relationship to introduce your other apps. It’s not just upselling—it’s deepening the partnership and creating a customer champion.

3. Bundle Discounts Make it a No-Brainer:

   You can offer bundled pricing to incentivise multi-app usage. This is a win-win for everyone involved. You can increase LTV from the customer and they are saving money while getting better results.

So, what’s the game plan?

Step 1: Identify the right customers

Not every customer is a fit. But many are. And you probably already know who they are. Look for:

• High usage with their current app.
• Strong sentiment: great reviews, positive CS feedback.
• Long-time customers with high LTV—they’ve grown with you.

Step 2: Show them what’s possible

Make the value of pairing apps crystal clear. Here’s an example flow I use for my bundle app:

• Whenever a customer leaves a 5-star review,
• And has a CLV over $1000,
• And has created over 100 bundles in the last 30 days

I send them an email showing how they can boost their AOV with my upsell app.

In a second follow-up, I segment by industry and send tailored case studies—before/after screenshots included—highlighting how brands using both apps increased their AOV.

And yes, I pitch a bundling discount right in those emails.

Step 3: Make the offer irresistible with Mantle

Using Mantle, I can automatically set up bundle discounts. For example, if a customer already has one app installed, I give them 20% off on another app for the next 12 months.

I’m using flex billing for my apps, so charges adapt based on usage which means they do not have to re-auth a charge as they incur more usage, they’re billed based on a tiered system with pricing laid out upfront.

What’s amazing is that I can apply auto-discounts directly to their Shopify bill without creating friction.

Step 4: Scale your cross-sell engine

As more customers succeed with multiple apps, start creating content around them—case studies, short videos, playbooks. Use these assets to run automated cross-sell campaigns at scale using Mantle flows.

Next, train your support team to speak confidently about the benefits of bundling apps, and the discounts that come with it. Every support ticket becomes an opportunity to reinforce your ecosystem value.

Wrapping up

Cross-selling comes with tremendous upside, and it shouldn’t be viewed as just another lever to squeeze more revenue from existing customers. It can be a powerful launchpad for your newer apps, helping you gather early reviews and close feedback loops to improve the product faster. More importantly, it helps your existing customers win. Both by saving money and accelerating their business outcomes.