Reviews
The Reviews report gives you a comprehensive view of your App Store feedback through two key visualizations: review volume trends and sentiment analysis. This helps you understand not just how many reviews you’re getting, but how customers feel about different aspects of your app.
Reviews sync automatically from your App Store listing, and the report provides insights into both the quantity and quality of your feedback over time.
Understanding your review trends
The Reviews added chart shows you the volume of reviews received over time, along with the average rating for each period. This dual view helps you track both how many reviews you’re getting and how satisfied customers are with your app.
Key insights you can gain:
- Identify periods of high or low review activity
- Spot trends in customer satisfaction over time
- Understand how your average rating fluctuates
- Track the impact of app updates or changes on customer feedback
Analyzing sentiment patterns
The sentiment chart (when available) breaks down your reviews by positive, negative, and neutral sentiment over time. You can filter this analysis by different aspects of your app:
- Overall sentiment: General customer satisfaction across all aspects
- Pricing sentiment: How customers feel about your pricing and value
- Support sentiment: Customer satisfaction with your support experience
- Usability sentiment: How customers feel about ease of use and functionality
This granular view helps you identify specific areas where customers are satisfied or struggling, allowing you to focus your improvement efforts where they’ll have the most impact.
Filtering and segmentation
Use the available filters to dive deeper into your review data:
- Date range: Analyze trends over specific time periods
- Customer segments: Understand how different customer groups feel about your app
- Archive status: Focus on active reviews or include archived ones in your analysis
- Apps: If you have multiple apps, filter to focus on specific ones
Making data-driven decisions
The Reviews report helps you make informed decisions about your app’s development and customer experience:
- Product development: Use sentiment analysis to prioritize feature improvements
- Support optimization: Identify common pain points from negative sentiment
- Pricing strategy: Understand how customers feel about your value proposition
- Customer success: Spot trends that might indicate broader satisfaction issues
By regularly monitoring this report, you can stay ahead of customer satisfaction trends and proactively address issues before they impact your app’s success.
Frequently asked questions
What does the 'Reviews added' chart show?
This chart displays the number of reviews added over time with an average rating overlay. It shows both the volume of reviews and the average rating for each time period. Note that a single bad rating in a period can cause a dip in the average, which may not reflect your overall rating.
What does the sentiment chart show?
The sentiment chart displays the percentage breakdown of positive, negative, and neutral sentiment over time. It shows how sentiment has evolved, with positive sentiment typically in green, negative in red, and neutral in yellow. You can filter by different sentiment categories (overall, pricing, support, usability) to understand how customers feel about specific aspects of your app. Note: This chart only appears when you have reviews with sentiment analysis data.
How do I filter by sentiment categories?
Use the 'Sentiment' filter to analyze different aspects of customer feedback:
• Overall: General sentiment across all aspects
• Pricing: Sentiment related to pricing and value
• Support: Sentiment about customer support experience
• Usability: Sentiment regarding ease of use and functionality
How do I filter between active and archived reviews?
Use the 'Show' filter to view:
• All: Both active and archived reviews
• Active only: Currently visible reviews
• Archived only: Reviews that have been archived
Can I analyze reviews by customer segments?
Yes! Use customer segments to analyze review sentiment across different customer groups. This helps you understand how different types of customers (by plan, location, industry, etc.) feel about your app and identify patterns in satisfaction.
Why might the sentiment chart not appear?
The sentiment chart only appears when you have reviews with sentiment analysis data. If you don't see this chart, it means your app's reviews haven't been processed for sentiment analysis yet or don't contain the necessary data for analysis.