Reports

Mantle provides a variety of reports to help you understand your business’s performance and app metrics. With Mantle, you can get a better understanding of how your business is performing, and how your apps are contributing to your business’s success:

	Description
Monthly recurring revenue (MRR)	Understand how your MRR has been changing over time, and how it is distributed across your apps. Mantle will break down your MRR changes by components such as new, expansion, contraction, and churn.
Revenue	Understand how your paid revenue is distributed across your apps, and identify how it has been changing over time.
Subscriptions	Get a better understanding of key subscription metrics like ARPU (Average Revenue Per User), LTV (Lifetime Value), and your overall subscriber count.
Trials	Understand how well your trials are converting to paid plans, and get a better view of which customers are converting or have converted.
Funnel	Get a better understanding of how your app’s funnel is performing, from initial views of your listing on the Shopify App Store all the way through their customer journey.
Churn	Get a better look at various churn metrics such as (gross/net) revenue churn, subscriber churn, and logo churn.
Retention	Understand how well you are retaining your logos, subscribers, and revenue over time through cohort analysis and retention curves.
Activity	Break down your app’s activity by key platform metrics like installs, and uninstalls, and get a look at your overall active install base.
Usage events	Gather insights into how your apps are being used and how usage is changing over time. Using Mantle Integrated you can go even further and understand how customer usage is related to revenue.
Payouts	Get better visibility into your payouts from Shopify, and understand how and why they are changing over time. Never be in the dark about when you’re getting paid again.
Uninstall reasons	Get a better understanding of why customers are churning, and how churn has changed over time. Discover why customers are uninstalling your apps.
Plans	View your app’s top plans and see how they are performing with metrics like MRR and LTV, and see how subscriptions are distributed across plans.
Customers	View your top customers and how they are performing with metrics like MRR and LTV.

Ready to get started with Mantle Insight? Let’s start by taking a look at how we calculate your MRR.

Monthly recurring revenue

Learn how Mantle calculates your MRR

Revenue

Break down your app's earnings by type and cadence.

Subscriptions

Learn about your app's subscription metrics.

Trial conversions

Learn about your app's trial conversion performance.

Funnel

Learn how Mantle funnel reports work

Traffic sources

Monitor and analyze the traffic sources driving visitors to your app.

Churn

Discover how to retain your customers and reduce churn in your app's subscriptions.

Retention

Understand how app's retention rates and analyze cohorts.

Activity

Get insight into your apps' installation trends.

Usage events

View trends in usage events sent to Mantle over time

Payouts

Track your app's earnings and forecast your financial growth with our payout analytics.

Sales commissions

Track and manage your organization's sales commissions

Uninstall reasons

Mantle uses AI to automatically classify uninstall reasons and provide insights.

Metrics library

Learn more about the various metrics and terms used by Mantle